A creative concept is an overarching “Big Idea” that captures an audience's interest, influences their emotional response and inspires them to take action. It is a unifying theme that can be used across all campaign messages, calls to action, communication channels and audiences. Typically, the creative concept is embodied in a headline, tagline and a key visual. Successful creative concepts are distinctive, memorable, unifying and relevant. 

Our team is creative and strategic to help you capture your audience’s attention. We are happy to help create consistency across messages and materials to develop creative concepts allowing us to:

• Test which benefit is most appealing to the audience
• See how the campaign will work across multiple media channels
• Identify an idea that ties the whole campaign together
• Reach the audience more effectively by finding ‘big ideas’ that resonate with them